---
title: Why You Should Google Yourself to Monitor Your Online Brand
description: If you’re not managing your personal branding strategy, you could hurt your chances of landing your dream job.
image: https://blog.asme.org/hubfs/Career%20Guide/google-yourself-feat.jpg
---

#### Share this

[Share on X ](https://x.com/intent/post?url=https://blog.asme.org/asme-career-guide/why-you-should-google-yourself-to-monitor-your-online-brand&text=Why%20You%20Should%20Google%20Yourself%20to%20Monitor%20Your%20Online%20Brand) [Share on Facebook ](https://www.facebook.com/sharer/sharer.php?u=https://blog.asme.org/asme-career-guide/why-you-should-google-yourself-to-monitor-your-online-brand&t=Why%20You%20Should%20Google%20Yourself%20to%20Monitor%20Your%20Online%20Brand) [Share on LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.asme.org/asme-career-guide/why-you-should-google-yourself-to-monitor-your-online-brand&t=Why%20You%20Should%20Google%20Yourself%20to%20Monitor%20Your%20Online%20Brand)

# Why You Should Google Yourself to Monitor Your Online Brand

 by [**Career Guide**](https://blog.asme.org/asme-career-guide/author/career-guide) on Jan 5, 2023 12:45:11 PM

![Finding-a-Job--Google-Yourself](https://blog.asme.org/hs-fs/hubfs/Career%20Guide/Finding-a-Job--Google-Yourself.jpg?width=1900&height=1069&name=Finding-a-Job--Google-Yourself.jpg)

## If you’re not managing your personal branding strategy, you could hurt your chances of landing your dream job.

By Amanda Augustine

These days, it’s not enough to have a great resume and cover letter. Employers also want to investigate your online brand before offering you the job. In fact, a study by Jobvite found that 93 percent of recruiters will review a candidate’s social profile before making a hiring decision. 

If you’re not managing and optimizing your personal branding strategy, you could unknowingly hurt your chances of landing your dream job. Today, Google yourself, as it appears on your resume, to see what employers will find when they search for you. Once you’ve taken a look at the results, ask yourself the following questions: 

Which of my social media profiles are part of my “professional brand?” 

Make a list of every social media profile you’ve ever created and decide which ones you’d like to associate with your professional brand. In other words, identify which of your profiles you want employers to find when they Google you. For these sites, check to make sure they’re telling a consistent story about your work history and education. If you’re actively searching for a job, consider uploading a copy of your resume to the account, if given the option. 

If there are other accounts you’d like to keep for personal use, a smart step in your personal branding strategy is to increase the security settings so that only your close friends and family can find and access them. 

Am l consistently representing my name online and on paper? 

It doesn’t matter whether you prefer to use Lawrence or Larry or if you like to include your middle initial as part of your professional brand. However you decide to represent your name on your resume, make sure your professional social media profiles follow suit. 

Also, consider changing the name on your personal accounts to a nickname or your first and middle name so employers won’t connect them with your professional brand when they Google you. 

Did I forget to add any noteworthy information to my professional online profiles? 

Most recruiters say that a positive online presence can influence a hiring decision. Some great job tips include boosting your social media profiles by adding examples of written or design work (if applicable) and sharing details about your volunteer activities and relevant professional association memberships. Post news about current events that are relevant to your field to demonstrate that you’re keeping a pulse on your industry. And last but not least, continue growing your network of contacts. Employers are on the lookout for candidates who have mutual connections with current employees and other people that they trust. 

Are my personal social media accounts tarnishing my online brand? 

According to Jobvite’s survey, 55 percent of recruiters have reconsidered a candidate based on their social profile, with 61 percent of those reconsiderations being negative. 

Optimize your personal branding strategy by removing vulgar or inappropriate comments or status updates you’ve posted about your boss, colleagues, or those with whom you interviewed. Nobody wants to hire someone who’s bashing others all the time. Also, avoid dropping f-bombs and other four-letter words on your professional accounts. 61 percent of employers reacted negatively to job seekers who used profanity in their social media posts. 

Will recruiters find anything else online that I need to be prepared to handle? 

If you unearth some negative results when you Google yourself, try to contact the website and see if you can get the mention of your name taken down. You can also attempt to push these less than flattering mentions farther down the page of results by creating new content in the form of a blog or personal website, a member profile for your professional association’s directory, or an additional professionally-branded account such with sites like About.Me or Google Plus. 

If you aren’t able to remove or downplay the damaging results, be prepared to talk about the situation, should you get asked about it during an interview. 

Google yourself on a monthly basis to actively monitor and manage your online presence. In addition, set up a Google News Alert for your name to help keep an eye on your professional brand. 

*Content sourced from Talent Inc. *

[Should you quit your job before you have another lined up?](https://blog.asme.org/asme-career-guide/should-you-quit-your-job-before-you-have-another-lined-up)

![](https://blog.asme.org/hubfs/Career%20Guide/hero_should_you_quit.jpg)

#### Should you quit your job before you have another lined up?

Aug 7, 2023 3:50:39 PM 3 min read

[There’s More to a Job than Money](https://blog.asme.org/asme-career-guide/theres-more-to-a-job-than-money)

![](https://blog.asme.org/hubfs/Career%20Guide/There-is-more-to-a-job-than-money---hero.jpg)

#### There’s More to a Job than Money

Aug 2, 2023 4:49:01 PM 3 min read

Topics: [Finding a Job](https://blog.asme.org/asme-career-guide/tag/finding-a-job)

#### Share this

[Share on X ](https://x.com/intent/post?url=https://blog.asme.org/asme-career-guide/why-you-should-google-yourself-to-monitor-your-online-brand&text=Why%20You%20Should%20Google%20Yourself%20to%20Monitor%20Your%20Online%20Brand) [Share on Facebook ](https://www.facebook.com/sharer/sharer.php?u=https://blog.asme.org/asme-career-guide/why-you-should-google-yourself-to-monitor-your-online-brand&t=Why%20You%20Should%20Google%20Yourself%20to%20Monitor%20Your%20Online%20Brand) [Share on LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.asme.org/asme-career-guide/why-you-should-google-yourself-to-monitor-your-online-brand&t=Why%20You%20Should%20Google%20Yourself%20to%20Monitor%20Your%20Online%20Brand)

- Recent
- Topics
- Archive

Recent

Topics

- [Finding a Job (21)](https://blog.asme.org/asme-career-guide/tag/finding-a-job)
- [Staying Relevant (13)](https://blog.asme.org/asme-career-guide/tag/staying-relevant)
- [Robotics (11)](https://blog.asme.org/asme-career-guide/tag/robotics)
- [Clean Energy (10)](https://blog.asme.org/asme-career-guide/tag/clean-energy)
- [Manufacturing (9)](https://blog.asme.org/asme-career-guide/tag/manufacturing)
- [Resume Preparation (9)](https://blog.asme.org/asme-career-guide/tag/resume-preparation)
- [Interviewing (8)](https://blog.asme.org/asme-career-guide/tag/interviewing)
- [Aerospace (7)](https://blog.asme.org/asme-career-guide/tag/aerospace)
- [Pressure Technology (7)](https://blog.asme.org/asme-career-guide/tag/pressure-technology)

[See all](https://blog.asme.org/asme-career-guide/why-you-should-google-yourself-to-monitor-your-online-brand#)

Archive

- [August 2023 (9)](https://blog.asme.org/asme-career-guide/archive/2023/08)
- [July 2023 (13)](https://blog.asme.org/asme-career-guide/archive/2023/07)
- [June 2023 (23)](https://blog.asme.org/asme-career-guide/archive/2023/06)
- [May 2023 (16)](https://blog.asme.org/asme-career-guide/archive/2023/05)
- [April 2023 (6)](https://blog.asme.org/asme-career-guide/archive/2023/04)
- [February 2023 (1)](https://blog.asme.org/asme-career-guide/archive/2023/02)
- [January 2023 (40)](https://blog.asme.org/asme-career-guide/archive/2023/01)

[See all](https://blog.asme.org/asme-career-guide/why-you-should-google-yourself-to-monitor-your-online-brand#)

### Subscribe by email

### Provide More Info

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.

Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar.

[ Button ](https://www.hubspot.com/)

### Get the tools that have helped thousands of ASME members get hired, get trained, and get ahead

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Career Guide",
    "url" : "https://blog.asme.org/asme-career-guide/author/career-guide"
  },
  "dateModified" : "2023-01-27T17:29:22.634Z",
  "datePublished" : "2023-01-05T17:45:11.000Z",
  "headline" : "Why You Should Google Yourself to Monitor Your Online Brand",
  "image" : [ "https://blog.asme.org/hubfs/Career%20Guide/google-yourself-feat.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.asme.org/asme-career-guide/why-you-should-google-yourself-to-monitor-your-online-brand",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.asme.org/hubfs/ASME_logo_blue.png"
    },
    "name" : "ASME"
  }
}
```